AI Insights · Timothy · April 2025
Top Social Apps Performance on Android in Colombia Q1 2025
Explore the trends of top social apps on the Android platform in Colombia during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the social app landscape in Colombia on the Android platform witnessed intriguing trends. Data from Sensor Tower highlights the performance of the top five social apps, providing insights into their weekly downloads, revenue, and active user base.
TikTok - Videos, Shop & LIVE saw a steady increase in weekly revenue, starting at $30.7K and peaking at approximately $46K by the end of March. The app's weekly downloads began at 149K, with a noticeable dip to 106K towards the end of the quarter. Active users showed a consistent upward trend, reaching over 13.3M by late March.
TikTok Lite - Save Data & Fast experienced modest revenue growth, peaking at $175 by early March. Downloads surged significantly, with a high of 211K in early February, before dropping to 136K by the end of March. Active users remained stable, with numbers hovering around 2.3M.
Facebook Lite maintained a consistent download rate, peaking at 130K in late January. Active users showed fluctuations, starting at 3.4M and ending slightly lower at 3.1M by the quarter's close.
Instagram demonstrated stable revenue, averaging around $10K weekly. Downloads peaked at 116K in early February, but gradually decreased to 79K by the end of March. Active users remained robust, consistently over 16M throughout the quarter.
Facebook saw a steady revenue increase, reaching $7.7K in late March. Weekly downloads peaked at 108K in early February, with a gradual decline to 72K by quarter-end. Active users remained strong, consistently around 18M.
These insights from Sensor Tower provide a glimpse into the dynamic performance of social apps in Colombia, reflecting usage patterns and market trends during this period. For more detailed analysis, visit Sensor Tower's platform.
